Resume Tips for Getting More Interviews

Everyone knows the main reasons you spend time preparing and perfecting your resume is that a good resume might get you an interview but a great resume will get you many interviews. And, the better it is, the more likely you will get the interviews you prefer.

Sure, like when applying to colleges you may have safety jobs when looking for a career change, but the goal is not just to get any job, it's to get the one you're really after. Having a fantastic resume is going to make that happen.

Here are a few tips for polishing up a standard common resume into something that truly shines and catches the eye of the all important hiring manager.

Open Strong

Just like when you meet someone in person, the first impression is extremely important. The first impression for your first contact with a pencil employer is your resume. And, the very first part of your resume is often a career objective.

That means you need to spend extra attention on crafting an excellent career objective so you stand out amongst the dozens or even hundreds of other resumes that the hiring manager for human resources team has to scour through.

Of the trickiest parts and running a good career objective is that you have to sell yourself quickly with only a minimum amount of words. In a way it's similar to how Twitter limits the number of characters you have. A good career checked it is usually only three or four sentences long.

That's not a lot of space for explaining why you are the right choice for the company want to work for. You have to make this your elevator pitch in the way a start up will try to pitch a venture capitalist over millions of dollars.

Just remember that you need to express why you are a good addition to their team instead of why you think working there will be good for your career.

Skills Pay the Bills

Most resume times after your open comes the skills section. If the hiring manager has made it this far that has a very good sign. It means you're opening was sufficient enough to garner their interest.

Now that you have that pension we need to make sure you keep it. That is much easier said than done.

A big mistake here is that many people start to have a lot of fluff that is not very interesting or is just very common at best. But, just like your opening you need to make this section sell and highlight your best qualities.

There are two main ways to do this.

The first and very important one is to highlight what skills you possess that directly relate to the position in which you are applying for. You need to show the hiring manager that you don't only possess the basic ability they're looking for what you exceed their core expectations. You have to show them you are above average of all the skills they are looking for.

However, besides just a listing your skills and experience you need to show them a little more detail about all of that. That means you some specific examples or numbers.

Don't just tell a hiring manager for a sales position that you are very good at selling high ticket items. Instead give them specific examples and numbers about five items you have recently sold.

Adjectives can be debated but numbers are straightforward and easy to understand.

Another mistake is that some people tend to over stuff this area with skills that are not related to the position with a company as a whole. Save those skills for the interview but do not waste important resume real estate with them.

Time Matters

The last tip isn't so much a tip on how to write create the perfect resume. It is however extremely important and not something you should dismiss.

When preparing your resume sending it in and setting up for and showing up to an interview be very aware of all the times and deadlines involved. Having the perfect resume for the perfect position about sending it in a week late is not going to do you any justice.

Equally having a wonderful resume, getting it submitted on time, receiving a call for an interview and then proceeding to show up to that interview an hour late is like shooting yourself in the foot. Always be respectful of other people's time, especially when they are potential he going to offer you a position that you are seeking.

This also goes for if you are lucky enough to get a job offer. They may give you a little time to think over their offer. This doesn't mean you should take as much time as a lot of or more. The longer you put off excepting a position the less interested you appear. It's not unheard of a position being given away to another prospect even before the deadline to accept passed.

If you don't come off as being excited about the offer, they may not feel they made a good choice in considering you. Try to reply to a job offer within 24 to 48 hours and no later.

Congratulations. If you made it past all of that, you are most likely working in the position you were after. If for some reason you did not get an offer, keep trying. There is a company that is looking for you and you them. You just need a little luck in finding one another.

The Best Products for Your Newborn Baby

Getting your home ready for your amazing newborn baby is one of the most special moments of your life. It’s something that you will surely never forget, especially for your first child. But, times change and so do all of the different items you can outfit your home and your newborn’s room with.

If you aren’t sure what to get, or what to ask for for your baby shower, here are some products that might be perfect.

A Bottle Sterilizer

While maybe not something you need right away, especially if you are planning on breast feeding, when you do switch to a bottle you will want to get a sterilizer. Babies seem to eat all of the time. When you are bottle-feeding you never have enough and you never have the time to keep up with cleaning them.

A good quality sterilizer will allow you to clean them exceptionally well without the need for much manual labor on your part. You can think of it like a dishwasher just for your baby.

A High End Baby Monitor

Long gone are the days of when a baby monitor just emitted static and the occasional cry. Today’s baby monitors do so much more.

Most higher end models now include video along with the standard audio. Some of the even fancier ones like this baby monitor by Angelcare that can sense movement. It can also sense the room’s temperature, which can be useful if your baby gets picky with temperature swings.

Womb Music Emulators

The first nights home for a newborn can be rough for both the baby and the parents. If you think about it, your baby spent almost an entire year close to the mother’s heartbeat. Now, for the first time that heartbeat is not nearly as close.

A womb music emulator can sooth newborns as they rest. It makes it easier for them to fall asleep and to sleep longer. That also means it helps the parents sleep too.

An Automatic Laundry Folder

Yes, there is actually a machine that can fold the laundry for you. It looks like something out of the Fallout series of video games. And, while this is more for the parents than it is for the baby directly, can you image just how useful it can be?

Babies go through so many clothes it’s unbelievable. While sleep is limited and parents are cranky, the thing you want to do is waste time folding laundry. That’s where this nifty tool comes in. You can sleep or do something else while it does the folding for you.

An Electronic Changing Table

A newborn is going to go through a good amount of diapers. With each diaper used, you need to change them into a new one. You can use a plain old boring changing table, or you can opt for a much cooler one.

It’s not going to change diapers for you, but it will weight your baby each time. And, you can automatically log the data so you can get an idea just how much your baby is growing.


There are plenty of cool things you can get for your newborn. They can be a major help to the parents too, allowing them to get more sleep and spend their time in more useful ways.

Having a newborn at home is amazing, but you will quickly see how much more important time is. Make the most of it.

Responsible Lifestyles

You don’t need to live the perfect life to live a responsible life. You can make the world a better place to live for yourself, your friends and family, and for everyone.

The amazing thing is that by taking a few small steps to try and maintain or improve the quality of life for the entire human race, you can actually make your life better right away.

Easy to Make Life Improvement Choices

Every single day there are more and more people on this world. And, every single day there are more cars on the road.

More cars mean more exhaust and pollutants getting pumped into the atmosphere, which is not good for anyone.

A quick and easy way to make a difference is to stop driving your car. Grab a bike and use that for all trips you need to make that aren’t too far away.

Bikes take less resources to make, don’t burn fossil fuels, and biking is one of the best exercises for the human body.

Another easy way to take it easy on the environment while improving your health is to cut out meat from your diet and lifestyle. Cattle and other animals raised for slaughter are very resource intensive.

The two easiest ways to do this are to make an effort to either become a vegetarian or vegan.

As a vegetarian, you would simply stop eating meat. You can take is at extreme or easy-going as possible, meaning you can go 100% animal free (no meat, eggs, milk, etc.) or just cut out meat but still eat eggs.

Or, you can take it to the utmost extreme and go vegan. By being a vegan, you also would cut out meat, eggs, and milk from your diet. But, you would also cut out products made from animals or animal byproducts from your life.

As an example, would be replacing cow milk with vegan-friendly soy milk and replacing your leather shows with canvas shoes.

You might be surprised to learn that you can even find vegan-friendly and cruelty-free body lotions and other items that have nothing to do with food.

By switching to an animal friendly diet, you’ll start feeling amazing. And, the environmental benefits will help you and the rest of the population at the same time.

One final way to make a real difference is to cut down on waste. It’s all too easy to use plastic shopping bags and buy individually bottled drinks.

But, the waste they produce is outrageous.

Instead, do everything you can to only use items you can reuse or that use very little packaging. Instead of using plastic bags for your groceries, buy and reuse a canvas bag every time you go to the market. Instead of buying a case of 16 oz. water bottles, buy gallon containers or bigger.

The less waste you create, the better we all are for it.


If you want to make a real difference in the world, it’s not all that difficult. Many of the changes you can make are very simple and take minimal effort.

Some of them even have near-instant positive effects on you personally, like eating a healthier diet.

Living a responsible life is something we can all do. And, as Gandhi said, “Be the change you want to see in the world.”

Bringing the Gym into Your Home

Gone are the days where you need a gym membership to get in shape. You don’t even need to go to the gym for the use of large equipment and machines.

Modern engineering, bigger homes, and plenty of disposal income have made the market for at-home personal fitness equipment and machines possible.

Here are a few examples:

Cardio Trainers

There is no shortage of workout equipment aimed at those looking to lose weight. And, a big part of that is cardio-based exercise like jogging or running.

Treadmills, elliptical trainers, and other similar machines are something you would once only find in a gym due to their size and expense. But now, they are in homes all over America.

Some newer designs that include wireless technology and touch screens are even marketed more toward home users than gym users. They claim to mimic going to group classes in the comfort of your own home.


For those not looking to lose weight but instead put on muscle, there are workout devices and machines aimed at them as well. Those include cable machines, smith machines, and power towers for doing pull-ups and ab work.

Due to the size and engineering demands (they need to be able to handle a lot of weight), in the past you would only see these large pieces of equipment in a gym, usually in the same area as the free weights. But now, as with cardio equipment, there are plenty of these in people’s homes and there are some brands and designs marketing specifically to home users.


Yes, you read that right. While you would normally think that you would need to find a gym or maybe a school to find a pool for a nice workout, times are changing. If you have a little extra room in your house or your yard, and a lot of extra money, you can get a nice swimming workout without leaving your home.

Technology has come up with the idea of an endless pool. These special pools are built with the same idea of a treadmill, only in water. Special jets and other engineering wonders allow the user to continuously swim but not really move.

You get a full swimming workout with out the need for an Olympic size pool. They really are a testament to modern engineering.


If you have the resources, you no longer need to go to a gym to get a full workout. With cardio equipment, body building equipment, and even small pools engineered for your home instead of large open gyms, you can get everything you need.

That isn’t to say they are right for everyone. You still need to proper free room in your home and plenty of extra money to take advantage of these cool workout options. If you don’t have both, don’t worry. There are still plenty of gyms with great equipment of their own waiting for you to stop in and open up a new membership.

If you must join a gym, you get the added bonus of potentially meeting some new friends too.

Huronias Spiderman's Favorite Flood Light Brands

If you happen to be someone who prefers to stay up to date with the trends, you must have figured by now that it is time for you to install the LED flood lights in the outdoor area of your house. Considering the variety, however, it is baffling for an average individual to choose the store while purchasing the LED floodlights.. outdoor lighting

Huronias Spiderman is an eclectic brand; we always love sharing what we think will be useful to you, our readers, whenever possible. In this case, after retro-fitting our own administrative building and researching the (surprisingly massive) LED market, we thought we'd offer some recommendations!

Taking this into consideration, we have taken the liberty of accentuating a few of the prominent benefits of choosing our store, Eco Lights. Let’s take a closer look at the advantages in order to let you make an informed decision.

Choose Eco Lights while looking forward to purchasing the outdoor flood lights ensure that you are spending your precious money on the quality products. We take pride in ensuring that each and every single one of the product on our shelves is of top-notch quality. So if that makes up to the list of your priorities, choosing Eco Lights is certainly not going to be a disappointment for you.

There is no argument over the fact that affordability is the second most important factor that people consider when it comes to buying pretty much anything and everything. With Eco Lights, the added benefit that you get to relish is the affordable prices which don’t push you off the edge of your budget. In other words, a blend of quality and affordability is what we have to offer to all of our valued customers who are looking forward to purchasing the LED flood lights .

If you have performed the market research, it is highly likely that you are familiar with the wide range of LED floodlights. varieties, types, sizes, etc. that are available in the market. What’s fascinating about Eco Lights is that we have a fairly large range of such outdoor flood lights in stock which ensures that we have something in store for pretty much everyone. We can be your one-stop shop if you are looking forward to the best variety of LED flood lights .

Home Shopping:
Last but not the least, Eco Lights enables you to shop right from the comfort of your very home. The detailed specifications of all products are mentioned on the website. All you have to do is go through them, choose the outdoor flood lights that you would prefer for your house, add them to the cart, and place an order. Your chosen product will be delivered right at your doorsteps as soon as possible.

In the light of the information mentioned above, it won’t be wrong to conclude that choosing Eco Lights if you are looking for the LED flood lights is not a decision that you are going to have to be disappointed in. So what are you waiting for? Give a visit to our website now and start shopping. It is time for you to install the outdoor flood lights and illuminate the passage to your house the way it deserved to be lit.

Everything About Trampolines

Trampoline was never heard of until Nissen decided to invent it in 1930. He was only a teenage gymnast at the time at which he collaborated with his coach and came up with the equipment by using tire inner tube and scrap steel together. This first invented trampoline was used in Nissen’s circus act in Iowa Hawkee. The handmade trampoline allowed him to bounce rig and make a somersault leap which no one in his time was able to do. It was only in the year 2000 that the trampoline was used in the Olympics. This was used in the men’s and women’s individual event. Eventually, trampolining became a worldwide recreation and sport and it is now a common fixture in many backyards.

If you are planning to buy a trampoline, expect to spend around $250 - $350 for the equipment. Many opt for this device since it is a good choice for low impact cardio fitness. Such effect is due to the fact that the trampoline’s surface moves together with the person as the person lands, lowering the landing impact. It is also good for your lymphatic functions and it promotes good coordination and balance.

Today, trampolines are also employed in many fitness programs. The act of rebounding can actually burn calories, thereby helps in losing weight. For instance, if you weigh 160 lbs., expect that you will burn around 7.2 calories every minute. This means that you will be losing 432 calories in an hour.

So, is trampoline good for workouts? Well, the fact that trampoline classes are surfacing in gyms only proves that it is effective in losing weight and keeping your body fit. It is far better than pavement-pounding since it is smoother on your joints. It also helps boost your cardio performance and it is much better compared to 33 minutes of running as per NASA’s research.

However, there are also downsides in using trampolines. One of them is the risk of injury that it poses to the user, especially to the children. If used without caution, it can cause fractures and sprains. Even potential serious injuries on the head or neck can happen while using this equipment. Hence, the Academy of Paediatrics discourages its use in homes.

If you inspect the trampoline’s materials, you will know that it is made of springs, tubing, safety pads and jumping mat. The tubing which comprises the legs and the frames is made of galvanized steel.

If you intend to use trampolines for weight loss, use this for 20 minutes and skip breakfast in the morning. After the intense routines, warm up and cool down by bouncing gently with your feet. The cooling down phase may take 3 minutes. For cardio workout, you can use small trampolines. These can easily be installed at home. However, never forget to consult your plan to use trampoline with your doctor before you start using this device and make sure that it is safe to use before you hop on it. Lastly, only invest for the best trampoline for 2018 for a maximized experience.

New Headphones? How to Properly Burn in Your Headphones

You probably heard somewhere that you should burn in your headphones before actually using them actively. But as anyone ever told you why? How? Or even if you should burn in headphones? Well this guide will show you everything you need to know about how to burn in your headphones.

What is headphone burn in?

To keep it simple burning in your headphones is a way to warm up or break in your headphones before you use them. What the burning in your headphones does is allows for various parts of the headphones to loosen up. This in turn can give you a better hearing experience.

To burn in your headphones you usually play your headphones a certain way until they are warmed up.

Why should I burn in my headphones?

Many people believe that burning in your headphones will give you a better sound. This better sound will usually have better highs better mids and tighter lows. But there is also the question as to why burn in your headphones if you can just start listening to them and burn them in that way?

That is usually called a natural burn in. So in essence everybody’s headphones will be burned if they decide to use them regularly. Your advantage by burning your headphones in manually is that you can get the benefits of having your headphones sound like they’ve been broken in for months within a few days.

Should I Burn in my headphones?

The answer to that is a personal opinion. Many are against burning in headphones by saying that the burn in process is a myth. Although there are many that believe that burning in their headphones made a huge difference on their first listen.

The best advice for you would be to experiment and try burning in your headphones for yourself. If you don’t notice a difference after an average length of burn in then it’s probably not worth any more your time.

As a side note, many of the top grade headphone brands like Grado (check), Audio Technica, JL Audio, Senso, and others advise users to use a burn in process for their new headphones.

Don't believe me? Then check out this Senso Bluetooth headphones review and see what they suggest?

With over 100 years of experience between those 4 companies along with millions of satisfied customers there may be something to this burn in idea they recommend.

So let’s find out how to burn in headphones.

How to guide to burning in headphones:

Before the guide is started it’s important to note that many have different burn in rules and guidelines. This guide is meant for a beginner or someone just getting into burning headphones. So please understand this while going over the guide. Thanks.
At the basics the burn in process is just playing music or sound on your headphones for an extended period of time. But what type of sound? This is another area where people have different views. Some people say a variety of music is the best, where some say white noise while others say pink noise.

Your best bet would be to use pink noise. Pink noise is a series of sound frequencies playing simultaneously. This sound isn’t usually pleasing on the first listen but after a while it becomes something you can listen to at low volumes for long periods of time; some use it as concentration music.

IMPORTANT! You do not have to listen to your headphones while the burn in process is taking place.
The thought behind using pink noise is that it plays each frequency that you can hear equally.

Where can you find pink noise? Many people suggestion using audio software to loop the pink noise then save it and play it but there is a much easy method using the worldwide web. Here YouTube video where you can play pink noise for free without any editing.

Another choice for color noise is brown noise. Brown noise can work as well if you prefer this method. As I don’t have much experience with brown noise I can’t give any through details for breaking in headphones.

How long should I burn in my headphones?

WAIT! Before you plug in your headphones and start playing pink noise you need to decide how long to play it for.

Clock time for burning in also varies widely from person to person. Some recommend 10hrs while others recommend 300hrs. These wide ranges are usually peoples personal preference so if there’s no reason to stress about how long.

You should start with 48 to 50hrs of constant pink noise. This is easily the safest choice from the 10hr to 300hr range. Although if you’re comfortable with waiting up to 4 days for your headphones to be ready then you can go with 100hrs as that option is a common one.

50hrs may sound like a long time but the possible benefits are well worth it. To get over the down time of not having your headphones it’s best to start a different activity so you don’t pull the plug short on your burn in as it can be tempting.

Another important note for length of time is the quality of the headphone. Most headphones that cost under $50 can get away with a burn in less than 24hrs; between 10 and 24hrs. If your headphones are $20 or below they‘ll probably only need a burn in between 5hrs to 10hrs max. So don’t burn in your headphones like there the $250 dollar ones; just use the best time suited for your headphones.

What not to do while burning in headphones

There are plenty of ways not to burn in your headphones as well.

Guideline 1: Don’t put the volume at 100%

Some have completely blown out there headphones by doing this 20+ hours on a burn in and have been very disappointed afterwards. They did this thinking louder would make the process go by quicker; Sometimes you have to have a little patience. So keep your volume around 35% for the best safety of your headphones during a burn in process.

Guideline 2: Don’t turn up a booster on your headphones if you have one.

Keep your equalizers and boosters all the same when you burn in so that the mids don’t get more of a workout than the lows and vice versa.

Guideline 3: Don’t add any shortcuts to the above method.

One of the biggest recommendations is not to experiment unless you know your equipment or can afford another pair. So just follow the above directions and see how your headphones are after 50hrs or 100hrs of burn in time.

What can I do if I don’t want to burn in my headphones?

If burning in your headphones seems like a bit much then you can take a different route and buy used headphones. Used headphones usually will have a good amount of listening time on them which will be good if you’re looking for a nice broken in sound. To find some great used headphones you can check out a few at

Also if you need help finding the best sounding headphones looking through the best studio headphone guide will help.

Final Thoughts:

Burning in your headphones can be a boring process but the benefits can be great as your headphones will sound like you’ve had them for over a year. So test out the above method and see how it works for you.

The World is a Big/Small Place

We all live on a planet we call Earth. But what exactly makes up this shared home?

The World is Big

The world is big. It’s not just big it’s massive. The population is always increasing from 6 billion to 7 billion to over 8 billion people! That’s incredible.

There are so many different types of people living in close to 200 different countries each with the own cultures. Some of these countries are small and some are so big there is actually more than one culture living within their borders.

Just think about all those people in all those countries. Then, think about them interacting. There are more than 6,000 languages that all these people use to communicate.

And although there are so many languages, the world is so big you may only ever naturally come across a very tiny percentage of them all.

There are different races of people with their own physical traits. Caucasians typically have fair skin and a wide range of eye and hair colors, Asians usually have a light brown skin with black eyes and black hair. And, those with African roots have darker skin and dark hair and eyes as well.

You also have Middle-easterners with their own unique qualities such as a typically darker skin tone than Caucasians but less variation in hair and eye color.

The world is truly big and diverse. It’s an amazing thought.

The World is Small

The world is small. Each and every day is gets a little more crowded meaning there’s a little less space for all of the people living here.

For every new birth there’s a little less of our natural resources to go around. And, climate change due to our population boom and ways of life are making that even more prominent.

Technology has made this ever more noticeable shrinkage even more prevalent. Airplanes can fly you from one side of the planet to the other side in less than a day. And, depending on which way you are flying, with or against the international timeline, you can wake up on one side of the Earth, board a plane, fly to the other side, and go to bed on the very same day.

It’s astonishing how small the planet is!

Do you live in the United States? Are your parents in Japan? Guess what, you can not only talk to them whenever you want, you can also see them, thanks to video chat applications like Skype.

You can get news from around the world in an instant from regular people via social media like Twitter.

You can even see abandoned areas of the planet like the 50-year old decommissioned nuclear power plants –

The world is indeed a small place.

Big or Small?

So, is the world big or is it small? The correct answer is both. There is so much area and so many people. There is a ton of culture. There is good and there is less good, some of which people might want to call evil.

But, the world is shrinking as well due to population growth and technology.

It’s a dynamic ever-changing place that ripe for exploration.

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Huronia Spiderman Terms of Service and Privacy Policy

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About Us

King Kong aint got sh*t on us! Just kidding, we love you Denzel. But really, we are a small group of like minded individuals looking to be bigger as a group than we are as single people. We want to scout out all things good in the universe and highlight them. We want and aim to bring light to the darkness.

There's a lot of negatives in the world. Sadly, they seem to get the most attention. Shady businessmen and violent crime flood the mainstream media's TV, radio, and Internet coverage. It must be what gets the eyes and the clicks, and there the advertisers and their money.

But, that's doing a major disservice to the world as a whole. There are a lot of good people doing a lot of good things out there.

We all love superheros here, and we really like Spiderman. He was a nerdy kid that got put into a very incredible but trying situation because of a spider bite. He became a true force of good, but in the process, he hurt his family. And, he must hide his powers for fear of having others try to hurt those he loves.

Still, he does what he can to make the world a better place, and forgoes any of the fame and fortune it could bring him in order to protect his loved ones. That's a real superhero.

And guess what? That happens every single day in the real world. There are people doing good for the sake of doing good, and not for the sake of fame or fortune.

They can be helping the homeless, or starting a green eco-friendly business to try and compete with dangerous businesses. It can be a single-person effort, or a massive corporate one.

They are the real superheros, and that is the kind of thing that interests us here. We hope you want to read more about them and less about the Kardasians' latest wardrobe malfunction.

If that sounds good to you, welcome, and thanks for the visit.

Let's Chat

We're a pretty friendly lot here at Huronias Spiderman, as we should be. With the goal of helping the people, we need to keep in touch with the people. Heck, we are the people.

So, if you want to send over a "Hi", "Hey", or even a "You suck!", we'd love to hear (or read) it.

We don't always get back to everyone, so if we overlook your email, please don't take it personal. Saving the world takes a lot of time an energy after all.

Get in touch with us here: admin @

Brand Positioning for International Shipping Companies

Making Consumer Goods & Manufacturers "Cool" Again

Huronia Spiderman, the one and only web spraying international branding and PR superheroes who swing from case to case, putting villains in their place and helping our clients rise to the top of the pack.

Well don't we have the inflated ego? Sure, perhaps we do think highly of ourselves, but hey, if you helped a Chinese branch of a major U.S shipper increase corporate account sign ups by over 400% in one quarter alone, wouldn't you also have a chip on your shoulder?

Huronia Spiderman is all about taking on big challenges and sometimes these challenges present themselves in the form of non-traditional industries looking to disrupt how business is done. This might now sound that scary, but believe us, when the industry is an age old one that has barely changed in how it functions for thousands of years, then you have your hands full.

Shipping: From Old to New

One of the most most challenging industries for us has been shipping. Where creating a brand matrix for a fashion ecommerce titan is simply a matter of analyzing demographics and fashion trends, getting a shipping company to increase its brand perception and thus business, requires a whole new way of looking at branding and PR in particular.

When was the last time you saw a SuperBowl style advertisement for a shipping company? Can't remember? Well, that's because as a consumer you don't have international shippers at the forefront of your memory, but what if we told you that for the last 10 years there have been one big international shipping company commercial in each of the SuperBowls? From UPS to Fedex and DHL, they always subtly slip their brands in some of the most viewed television in America.

Here is one of the home-runs that Fed Ex hit during the 2006 SuperBowl:

Given that you don't remember the commercial specifically, do you have a favorite shipper? If so, have you ever asked yourself "why" you like FedEx or DHL so much? Is it the color of their logo? Is it because they always deliver your products on time and in good condition? Do they simply have good reputations for quality and that is why you prefer them?

All of these can be answered by how these brands approach branding. In terms of actually shipping from China to the USA, the brand may not be a viral one on Facebook, but you definitely have a name in mind should you want to ship something, whether it a Christmas present to a former exchange student friend or two tons of fidget spinners fresh from the factories in Hangzhou.

Brand Positioning Can Be Subtle Yet Deadly

Okay, we kid, we don't want our branding to be so good it kills anyone, however what we're getting at here is the fact that positioning a brand, even in an entrenched and "traditional" industry like global shipping, is a critical aspect to any companies larger marketing strategy it cannot be ignored.

If you rely solely on large contract orders and are content not growing your business then we are sorry to break the bad news to you but your business will not last. Your competitors are always working to overtake you and if you rest for just a short period of time they can snatch up market share like that.

If you are at the top of your game you have to continually push yourself and thus your brand to be the best it can be and to stay at the forefront of consumers minds whenever they are making purchasing decisions, from buying consumer goods online to shipping inventory around the world.

Huronia Spiderman, yeah, so what we have a bit of a whacky name, we work hard and we get results and we never take no for an answer; that's why we chose Spiderman for part of our brand!

Whether you are looking for simple consulting, or you want an agency to plug into your own in-house PR department or you want to outsource your entire branding and PR strategy then please please do get in touch with us today. We are ready for action and will happily give you a brand positioning and competition overview report completely free of charge. So pick up the phone and give us a call. You know you want to.. our spidey senses tell us so!

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